"I took your advice to heart about writing articles, fillers and just about anything I can think of to get my company's name out there. And it worked. I wrote a Letter to the Editor based on an article I read. In the letter, I mentioned how we do things differently at my company than what the author had suggested. As a result, I got six calls, two new clients and a request for a proposal the first week after the letter appeared. Just thought other readers might want to know."
—Carl Getalli, Getalli & Associates, New York City

"I especially liked the advice in the book to leave company literature at strategic locations, wherever one goes. But here's a funny twist to the story: On the last flight I took, I thought about putting material in the magazine slot on the back of the seat in front of me. So I did. When the plane landed and I got up to go, the man beside me politely pointed out that I wouldn't want to forget the material I had placed there. When I explained to him that I was leaving material there about my company for the next passenger to read, he smiled and asked me if I had a lot of tricks like that. As we walked to the baggage claim together, we continued talking. Before we parted company, he asked me to send him material about my company. Please share this idea with readers."
—Monica Hartman, Hartman Marketing and Communications, Milwaukee

Copyright Notice
Outsmarting Goliath -- Copyright © 2000-2008 by Debra Koontz Traverso
All rights reserved on all material on all pages in this Web site. For information on reprinting material from this site, please contact debra@outsmartinggoliath.com.